THE SWOOSH IS BACK IN BRITISH CLUB RUGBY

Ealing Trailfinders and Trailfinders Women will wear the iconic Nike swoosh from the 2026-27 season, as part of a new multi-year partnership.

One of the world’s most recognisable sports brands, Nike, will mark its return to professional club rugby in the UK through an official partnership with KitKing, with the signature swoosh set to be emblazoned across Ealing Trailfinders club and training wear.

The first Nike-branded kits will be launched in summer 2026, as our Trailfinders teams prepare for another exciting campaign.

Ben Ward, Managing Director of Ealing Trailfinders said:

“Nike is a quality, iconic brand that is synonymous with iconic athletes. There’s a shared feeling of innovation and ambition between ourselves, and a lot of what the swoosh represents we see in ourselves also.

“Our drive to continuously move forward, I feel, is reflected in a partnership like this – one that really elevates us to another level. We’re delighted to be leading the way in club rugby and joining the Nike family.”

Another significant step in the club’s continued growth, the partnership builds on the momentum created by both the men’s and women’s sides this season, with the men hosting a playoff semi-final this Saturday 23 May, whilst the women continue their push to secure a first ever PWR playoff place.

Dips Patel, CEO of KitKing said:

“KitKing is proud to bring the Swoosh back to club rugby in the UK by partnering with Ealing Rugby.

“The Green & White of Ealing Trailfinders has been an indomitable force in recent years and it’s a hugely exciting time to support the next phase of the clubs journey. We are looking forward to supporting Ben, alongside the wider team and athletes in taking the club forward with Nike.”

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