PWR and Breast Cancer Now launch Big Pink Weekend

Round 17 of the PWR season to unite clubs, fans and broadcasters in support of  life-saving breast cancer research and life-changing support 

Premiership Women’s Rugby (PWR) and Breast Cancer Now have announced the  launch of the first-ever BIG PINK WEEKEND, a landmark league-wide initiative taking place during Round 17 of the PWR season from 29-31 May. 

Trailfinders Women will host Gloucester-Hartpury on Friday 29 May during THE BIG PINK WEEKEND. You can purchase your tickets for our last home PWR fixture of the season here.

Inspired by the success of cricket’s “Red for Ruth”, THE BIG PINK WEEKEND will see  clubs, players, broadcasters and supporters across the country come together to raise  vital funds and awareness for Breast Cancer Now, the official charity partner of  Premiership Women’s Rugby and the UK’s leading breast cancer charity. 

Across the weekend, every PWR match will be dedicated to supporting the charity’s  bold vision that by 2050 everyone diagnosed with breast cancer will live and live well.  

Fans attending games will be encouraged to wear pink, donate, and take part in special  matchday activations to raise awareness about checking your breasts, the impact of  breast cancer and the importance of research and support services. 

THE BIG PINK WEEKEND will also feature prominently across PWR’s broadcast  coverage and social media channels, with players, clubs and fans sharing stories,  messages of support and fundraising efforts throughout the round. 

Stadiums across the league will turn pink as clubs host fundraising activities and  awareness-raising moments. Supporters will have opportunities to donate both in  stadiums and online, helping fund life-saving research and life-changing support  services. 

The initiative marks a major moment in the partnership between PWR and Breast  Cancer Now, harnessing the growing profile of women’s rugby to shine a powerful  spotlight on one of the UK’s most important health causes. 

Through THE BIG PINK WEEKEND, the PWR community hopes to raise significant funds  while encouraging open conversations, increasing awareness, and showing solidarity  with everyone affected by the disease. 

PWR Executive Chair Genevieve Shore said: 

“The Big Pink Weekend is a powerful moment for Premiership Women’s Rugby. It brings  together our clubs, players and supporters behind a cause that touches so many lives.

“We are incredibly proud to partner with Breast Cancer Now and use the platform of our  league to raise awareness, drive vital fundraising and encourage important  conversations. 

“This is about the strength of our community coming together to make a real difference,  and we hope it shows the power of sport in making a positive impact on peoples lives  beyond the pitch.” 

Claire Rowney, chief executive at Breast Cancer Now commented:  

“We are incredibly grateful to PWR for partnering with us to launch the first-ever Big Pink  Weekend, a landmark moment that will see the entire league come together to raise  vital funds and awareness for breast cancer. 

“This weekend is a powerful demonstration of our partnership with PWR, and we want  to thank the league, all the clubs involved, the players and the fans who are uniting  behind our bold vision – that by 2050 everyone diagnosed with breast cancer will live  and live well. 

“The Big Pink Weekend will show the incredible power of the rugby community, raising  vital funds for life-saving research and life-changing support.” 

THE BIG PINK WEEKEND aims to be a moment in the PWR calendar, demonstrating the  power of sport to bring communities together and drive meaningful change. 

Supporters can follow the campaign across Premiership Women’s Rugby and Breast  Cancer Now’s digital channels and donate via the PWR JustGiving page.  

Together, the rugby community will turn the league pink for one unforgettable weekend and help take another step towards a future where everyone diagnosed with breast  cancer lives well. 

About Breast Cancer Now 

We’re the UK’s leading breast cancer charity. And we’re combining the power of science  and support to change breast cancer. Now. 

We’re funding world-class science now, so no one dies of breast cancer in the future.  We’re here with life-changing support now, so no one faces breast cancer alone. And  we’re campaigning now – for better awareness, quicker, earlier diagnosis and access to treatments – so everyone with breast can live and live well.  

We’ve been making change happen for over 50 years, and we’re not stopping now.  Because we have a bold vision. That by 2050, everyone with breast cancer will live and  live well. We can’t do it on our own. But together, we can make change happen. Now.  

If you’re worried about breast cancer, or have a question about breast health, we’re  here. Speak to our expert nurses now by calling our free, confidential helpline on 0808  800 6000 or visit https://forum.breastcancernow.org/